We reduce the costs, risks, and complexities in managing your company's 401(k) plan.
Transparent Pricing
Zero markup, zero hidden fees.
Reduced Liability
Reduce your fiduciary liability as a plan sponsor.
Superior Service
Plan investment monitoring and oversight.
Employee Benefits
Employee education and financial guidance.
Independent
Conflict-free advice which benefits you & your employees.
Enhanced Options
Investment philosophy grounded in modern portfolio theory.
You Have Fiduciary Responsibility
You are probably not an investment expert, but the Department of Labor (DOL) doesn’t care. It holds you, as your company’s retirement account Plan Sponsor, personally accountable.


EDUCATION IS CRITICAL TO SUCCESS
Being a Fiduciary Means You Have a Big Responsibility
You might think that your big-name broker will bear fiduciary responsibility for your 401(k) plan, but read the fine print
Most of the known national retirement plan brokers don’t act as discretionary managers, and they specifically reject in writing their status as a Fiduciary under the Employee Retirement Income Security Act (ERISA) guidelines.
Why Us?
LATEST UPDATES
Our Blog
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What to do With Your Savings Bonds!
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Tips to Reduce your Spending
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How Much Mortgage Can I Afford?
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How to Spend your Stimulus Responsibly
In addition to the cash infusion many people see this time of year from a tax refund, we are also...
Seven Easy Ways to Save Money in 2021
Today we will be sharing 7 simple tips to maximize your future savings. The more money you save now, the...
How Investment Benchmarks Have Changed Financial Planning
Choosing the best investment benchmark will help you properly evaluate your portfolio and retire with confidence. By using inflation as...
Investment Policy Statement
The purpose of this Investment Policy Statement is to provide meaningful direction and guidance to our firm regarding the selection...
What You Need to Know About 401k Fees as a Business Owner!
401k Providers can charge a variety of direct and/or indirect fees when delivering administrative services such as asset custody, professional...
How Financial Planning Will Help you Hack Your Student Loans
Utilize these techniques to minimize your income driven student loan payments...
Be a boring investor and make money the right way
Most investors who are able to optimize their success use a very simple approach. If you want success in investing,...
Shore Financial Planning’s Investment Philosophy
The most prudent way for investors to reduce portfolio risk and enhance wealth is through “passive investing.”
Employer Fiduciary Responsibilities
Fiduciaries have sworn a legal oath to invest with their clients best interest in mind, rather than their own.